> Reddit isn't even profitable. Hiring mods for thousands of subreddits would cost them a ton of money, not only in wages but in the cost of finding and training those workers.
They don't need to. Aww (36m), music(32m), videos(26m), futurology(18m), me_irl, and abrupt chaos are some of the biggest ones, if they seize just those 6 then they've reclaimed most of the r/popular anyway.
But even ignoring that, suppose all >15M subreddit suddenly get salaried mods. Don't you think the mods of e.g. a 13M subreddit would want a piece of the cake too, and would strike to get it? Or would they just wait around and keep working until their subreddit is also "siezed" by Reddit inc.
Is there any example of a community which successfully runs on mixed salaried/volunteer moderator labour in such a way?
I'm sure there'd be plenty of volunteers who already manage several of the big 20M+ subs that didn't go dark. We're only talking about 6 subs, and they aren't that complex.
> Don't you think the mods of e.g. a 13M subreddit would want a piece of the cake too, and would strike to get it?
They don't matter nearly as much. The top few are what make up the home page with a few others just sprinkled in. And again I highly doubt reddit would need to pay mods.
Again we're only talking about 6 subs. Not even double digits. There's already groups of subs that mod many, many large subreddits.
> The top few are what make up the home page with a few others just sprinkled in. And again I highly doubt reddit would need to pay mods.
Reddit wouldn't exactly be Reddit if you reduce it to only /r/aww and five of the other most mainstream subreddits. If that's what you think will happen... Well I don't exactly disagree with you, but Reddit would be a very different product at that point.
And they'd be extra motivated too, since forcibly removing the mods would be seen as escalation of the conflict.
And oops all the subs that aren’t total shit have min-karma requirements these days… hope you didn’t enjoy posting in those?
there just is this disconnect between the Redditors who imagine that all the users are behind them and the actual masses who will keep scrolling r/aww and mildlyinteresting and so on. If 5-10% of users want to self-immolate and be banned, that’s fine. People will get bored of the harassment campaign in a couple weeks, and the world will generally keep turning.
Mod labor is not irreplaceable either. The six people running 60 of the top 100 subs aren’t doing any personal work either, they’re just setting up scripts/etc. And at a lower level, there is an infinite supply of people willing to be petty tyrants for a modicum of personal power.
The users of the TikTok-Shaped Reddit that spez is trying to pivot to don’t care about any of this and in a year they will have stabilized around a new user base. And that won’t include a lot of the current powerusers/powermods and they clearly know that and it’s fine for them.
Probably only 10% of users even comment so if you’re that engaged you’re not the users they care about. And sure, those are the people posting content etc, but the Reddit calculation clearly is that they will be able to repost tiktok videos and memes onto the subs perfectly well without the users who want to leave. Which does include me, most likely.
Gallowboob alone is responsible for a large fraction of the top-scoring content on Reddit. The labor of reposting TikTok and tumblr onto a third platform is just not as valuable as aggrieved Redditors imagine. It can be replaced by a very small shell script, and that’s all you need to do, is to keep content flowing and there’ll be a large retention of users endlessly scrolling, that’s all it takes.
The only reason why it's working right now is because the mods in charge of these subs are upset, and a few mods can shutdown a 30m+ sub. I suspect the number of users on r/aww that care _that much_ to get their account banned for spam.
If it was just users being upset (which would be the case if reddit reclaims them) I just don't think there's enough upset people for there to be an impact like that.
Just earlier this month Reddit started having issues with follower spam -- something that was specifically a problem because it bypassed volunteer mod control and Reddit was doing a shit job taking care of it. There were tons of threads about how to turn off those notifications.
Just yesterday Musk was lamenting about how bad the bot situation on Twitter has gotten recently.
And none of that even gets into keeping content on topic for a community, just straight up spam.
There's plenty of mods from subreddits that didn't go dark and have 20m+, reddit can just put them in charge.
I highly doubt the specific mods matter that much on these "fluff" subreddits. Subreddits like r/apple I could see it mattering a lot more, but most of the top ones aren't exactly complex topics.
There is a social contract and moderator effort to make that happen. When that contract is broken and moderators are stretched thin, how long is that subreddit still going to be just cute animals?
I had no idea futurology was that big. I remember years ago when it used to be a singularity/life-extension/transhumanist subreddit, and then it got brigaded by climate change activists, to the point that most of the articles on the front page were about clean energy, rising sea levels, and recycling. Also a lot of doomer types actually bemoaning life extension outright, because of the usual nonsense about "where will we put ALL THE PEOPLE" and "Drump will live FOREVER." I stopped checking it out years ago, but it serves as a case study of how entryists co-opt and destroy online communities.
