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0 pointscm20123y ago0 comments

I can answer your last question. Very few reddit users (as a % of the whole) actually subscribe to advertiser-valuable subreddits. Any targeted ads on Reddit have tiny tiny inventories.

The rest of the ad inventory is more or less anonymous and gives very poor roi to spend ads against. That's why Reddit has a total revenue of like $100m vs $50b+ for facebook.

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2 comments · 2 top-level

graeme3y ago

I mod a sub with high advertiser value. Just checked without ad block. Reddit it showing completely untargeted irrelevant ads to the userbase.

Maybe they're doing some sophisticated tracking of users by interest and showing relevant ads there but somehow I doubt it.

thefourthchime3y ago

I appreciate that insight. Thank you.

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