This is literally authortiarianism and the problem is that you can use it to justify any change by any company ever.
They're the owners so they know better because they're the owners.
No move can be criticized.
It turns out that you end, like many that defend this and is irrationally against others protesting, with a comment about how it doesn't affect "you".
Ok. So you don't get it. Good for you. Keep on doing whatever it is you're doing. Some people will absolutely quit using it with different UXs or decrease over time until they move elsewhere.
It's a risk and a decision and we will see what happens down the line.
But it'll be fun if other sites get much of the traffic and they likes of you come out with "it was obvious this would happen".