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0 pointsadhesive_wombat2y ago0 comments

> And brands that build long-lived products struggle as they don't have the repeat customers of products that are good

I know of a company that was a national leader in a certain kind of industrial equipment. Now that the industry isn't expanding in this country, the market is saturated and they can't sell anything because what they sold decades ago was designed for excellence and just won't die. Nearly all business now is occasional servicing of their old equipment.

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noisy_boy2y ago

Well, if their brand is that strong, that itself allows them to start making something else - you know, "from the makers of <stuff_that_just_wouldn't_die>"; won't need much brand building and convincing because people are still eating the pudding containing the proof.

peteradio2y ago

They should be able to increase the margin of their meager sales at the least, with a history like that.

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noisy_boy2y ago

peteradio2y ago

They should be able to increase the margin of their meager sales at the least, with a history like that.

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