That’s IMO what’s driving a lot of technological advancement. It’s not necessarily about needing progress as it is separating yourself from the profit maximization processes which makes most things worse over time. Tiny companies don’t have inherent advantages when it comes to say food, but they don’t have the expertise to perfectly maximize shelf life while keeping the food reasonably palatable.
That same maximization causes Windows and smart TV’s to include so much advertising because it’s maximizing their profits at the expense of the product. But you don’t see that in new categories like AR headsets.
