What if its just Millennials discovering it own their own as a result of their reduced standard of living? The powers that be would want maximum consumption and minimalism goes against that no?
Same probably goes for "vanlife". It is millennials just realizing they cant afford a home ever and so they improvise with what they can resource.
Consumption is not just buying things. And even in buying things, many so-called minimalists still buy a lot, maybe less in tonnage, but GDP-wise they still spend a lot of money.
Of course, there are zen style minimalists. But many seem to be in it for aesthetic.
Vanlife is still very costly if you try to maintain any kinds of creature comforts. I think it is more so millennials seeing the romanticized side of it on social media, and then finding out its actually a lot of work and you are one break down from being literally homeless.
Where have you been? TPTB are desperately trying to make you poorer by banning cars, banning air travel, banning meat, and inflating the fuck out of our money.