Email is a great example where most people wouldn't be interested in a version of email that only let's you email other @gmail.com users. Having a email address that can contact anyone, a phone number that can ring any other phone number etc instead of being locked into a single corporation network is a clear value add that people care about.
The main issue from my perspective is that we only have a select few large tech companies that operate as monopolies so are effectively able to block out new decentralized protocols from coming to be.
RCS messaging is a great example which I think most people would use over alternatives like WhatsApp and Imessage except that apple refusing to support it locks a huge fraction of the market out and stops widespread adoption being possible.
I don't think it's a question of preference, or people being uninterested. It's just a boring and repeated story of corporate monopolies intentionally reducing consumer choice.