> A business, Apollo, made an offer (lifetime access) to gain marketshare. It worked as Apollo is the defacto Reddit App for iOS. Now they cannot hold true to their offer, so they're forced to refund it. This is the price of the bargain Apollo made.

Did I miss something? I downloaded and used Apollo for free for a time, then later bought Pro for like $5 a couple years back. There is/was a subscription tier, Ultra, which for a time had a lifetime option, but it was never a particularly necessary expense and I have always enjoyed Apollo without it.