> It's hard to say of course, we don't have all the information, but I can tell you it was very resource intensive, and at the same time the core product (newspaper/website) was bloated and burdened with ads.
> Honestly to me it felt like the historical newspaper model just simply stopped being as effective, and rather than face that reality, downsize, and innovate, these companies sold their souls to the devil (advertisers).
What now? Are you somehow suggesting the newspapers shouldn't have been running ads, or decided to run fewer ads, when their other revenue was likely drying up (e.g. classified ads)?
The historical newspaper model has always been to use news to get eyeballs, them make money showing ads. If that's selling "their souls to the devil (advertisers)," they were doing it from the start.