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0 pointsbrookst2y ago0 comments

You're obsessed with this "lifestyle" designation. Ok, fine. Apple's a lifestyle company, whatever that means.

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Apple is obsessed with their lifestyle designation: https://www.youtube.com/watch?v=zfR_Jj4grZE

They publish ads and write all their copy with the intention of framing their products as anything other than a computer.

brookstOP2y ago

This seems to offend you for some reason.

Apple's just doing age-old value selling, where you promote the benefits of a product rather than the features. See https://blog.hubspot.com/sales/value-based-selling

smoldesu2y ago

It might shock you to learn that I don't really care :)

I doubt Pat Gelsinger does either, since he's publicly stated that Intel would fab Apple Silicon chips at their ARM foundry if/when TSMC goes offline. The guy's just having a laugh by putting an awfully accurate label on a fruit that pays extra to resist labeling.

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smoldesu2y ago

Apple is obsessed with their lifestyle designation: https://www.youtube.com/watch?v=zfR_Jj4grZE

They publish ads and write all their copy with the intention of framing their products as anything other than a computer.

brookstOP2y ago

This seems to offend you for some reason.

Apple's just doing age-old value selling, where you promote the benefits of a product rather than the features. See https://blog.hubspot.com/sales/value-based-selling

smoldesu2y ago

It might shock you to learn that I don't really care :)

1 more reply

j / k navigate · click thread line to collapse