Photography has always been less reliable than many people thought it was, even without considering photo doctoring. Like statistics, the frame you choose in a photo can completely alter the story it's telling. It might be that entering an era where complete fabrication is easy will make people more resistant to the subtler tricks that have worked well hitherto.

Bill Watterson had a series of strips about this in Calvin and Hobbes in 1992 [0].

> CALVIN: This is what I like about photography. People think cameras always tell the truth.

> CALVIN: They think the camera is a dispassionate machine that records only facts. But really, cameras lie all the time! Select the facts and you manipulate the truth!

> CALVIN: For example, I've cleared off this corner of my bed. Take a picture of me here, but crop out all the mess around me, so it looks like I keep my room tidy.

> HOBBES: Is this even legal?

> CALVIN: Wait, let me comb my hair and put on a tie.

[0] This is the one I quoted, but the one before and after it are related: https://www.gocomics.com/calvinandhobbes/1992/09/17

Really early photography was so poor compared to modern HD images that obvious fakes fooled "serious" people https://en.wikipedia.org/wiki/Cottingley_Fairies vs Arthur Conan Doyle, for example. But yes, it required more effort, and the effort reduction for fakes offered by AI is extremely powerful.

(There is also the sad business of the 1932 Pulitzer https://www.pulitzer.org/news/statement-walter-duranty )