A negotiated commitment takes a specific form (the terms of the negotiation) but a marriage defines a commitment to be committed. I've heard some folks of my generation say things like "we got divorced because we fell out of love", which sharply contrasts with my view of marriage and falls more in line with a standard committed relationship.
To me, a marriage is a commitment to consistently try to fall back in love and work through things, even at those points you might otherwise quit.
Granted, I'm a religious guy and my view on marriage is flavored from that perspective, but making the marriage official was certainly key to the commitment for me personally.