My understanding is that outside the US there's not the whole dealership model with it's associated markup as we have here in the US. You still have dealers but buying a car is just picking off a menu of options, pay the same price at every dealership and wait a few weeks for your car.
I got a 2015 Volvo with their "European Pickup" option and even though you went through a US based dealership that was how it worked. Also they didn't "package" options. You didn't need to get some "Cold Weather Package" to just get heated seats for example every option was ala-carte at a fixed price.
