Going from 4.3% BEV to 11% BEV may not sound so impressive, but little by little non Tesla BEVs are adding up, and I think many car makers are investing very seriously into it.
Historically the car market has not been one of monopoly, I don't think it's going to change with Tesla. Market shares will change, some car makers will fail to adapt, but I don't think German carmakers are the ones that will suffer the most. Japanese carmakers I have more doubt: they are moving very slowly, but on the other hand Japan knows how to manufacture batteries at scale (Panasonic), so once Toyota decides to move seriously into BEV, they might be able to move very fast.
I'm a lot more worried about my own country carmakers (Renault and Peugeot). Not only they move slowly and erratically, they are going to compete head on, on price, with Chinese carmakers...
https://insideevs.com/news/652873/tesla-tops-bmw-us-luxury-c...
If you’re pummeling Toyota with a luxy model, the rest are just fluff.
EV batteries introduce a price premium but the Model 3 is targeting Hyundai buyers not BMW buyers. Just look at the Ionic 5 price point.
https://www.caranddriver.com/news/a42938734/tesla-best-selli... https://www.kbb.com/car-news/tesla-is-americas-best-selling-... https://www.motortrend.com/cars/tesla/model-y/
I don’t see Hyundais in Palo Alto. I see Teslas. Perhaps you consider valley middle class.
Consumers are shifting to EVs faster than expected, and it is catching some car makers (e.g. Toyota) flat footed.
Enjoyed a brief heyday but rapidly faded as people moved on to a more convenient device?
