> That means the ruling ONLY applies in areas of the US that fall under the 9th circuit.
Ah, thanks. I'm German, I thought federal court orders were binding for the whole country.
> Small businesses are different.
Actually small businesses are exempt. The EU EEA has a threshold of 10 employees/2 million euros balance, and the US ADA - at least from a quick Google - of 15 employees [1]. If you're hitting either of these thresholds, you're large enough to afford a once-off expense and hell, you should have a couple tens of thousands of dollars in reserve anyway simply because your employees rely on you being able to make payroll even if disaster strikes - even at 10 employees and 3000 dollars per employee in total cost, that's 30k in payroll a month total so you should have 60k in reserve anyway.
For those who don't, well, please don't operate in a way that externalizes costs and risks onto others - no matter if it's disabled people, your employees or your customers.
> Faced with tens of thousands in expenses, they have two options.
A lot of small businesses don't do their own website, they use social media or SaaS providers - Wix, Wordpress, Jimdo, or (for restaurants) Just Eat and their competitors. For them, the SaaS provider does the heavy lifting, and besides: these sites usually don't have much content anyway.
[1] https://www.eeoc.gov/laws/guidance/ada-primer-small-business...