This is how I perceive Spotify. I can't sign up for it because I deleted my FB account. FB as the only option makes me think they must want to datamine me as hard as possible.
I don't really understand what Spotify is thinking with the FB-only login. I get that it's free advertising and data for them, but it seems like there's probably a very large percentage of potential users who are uncomfortable with spamming each one of their FB friends every time they listen to a song (not to mention "guilty pleasure songs" that people would be embarrassed to listen to knowing that everyone will see it).
Spotify and Facebook partnership pre-dated the ticker and timeline. I don't think that at the time they decided to work together, they knew how or if Timeline/Ticker posting would be perceived as spam (Facebook didn't even know that). Probably just seemed like a good opportunity to partner with Facebook to increase visibility and virality during their US launch.
I was under the impression that you could turn this off; and that the people who actually care whether they're spamming their friends or not would go to the trouble of doing so.
Ah, if that's true I didn't know. I think I sort of assumed that if it could be turned off, pretty much everyone would (and I've only ever seen technologically competent people posting these ticker stories), but I guess not.
