No, maybe not exactly. But keep in mind, we here in the tech world, I think, (or this is just coming from my experiences) pretty much concede that Apple wins the design award. I have several non-tech friends whom still love windows, and are all about windows 7. I know people who are thinking about switching to a mac, and but are afraid of not knowing what the hell is going on. (I was honestly concerned at first)

I guess what I'm trying to say is, that other Software out there has a huge huge presence, with non-techie people, who are tempted by Apple only because of the "ooo shiny" effect of their slim devices, backlit keyboards, and the fanboism surrounding them. That's decidedly the hardware that is converting people. Windows users are more than happy to just use windows forever. Until their devices don't look as pretty as the guys next to them in the coffee shop.

(results may be different for mobile, but only because I think Android hasn't got it's act together with it's vendors yet. Some aspects of the biz take longer to sort out than technical development, unfortunately)