The particulars of the choice are telling. The context called for a piece of clearly inferior hardware, and he picked a design legend. There are many outstandingly crappy examples of laptop hardware, and instead he picked a polarizing but very highly regarded design. He did it on purpose -- you don't accidentally choose the only laptop on display at the Museum of Modern Art as your exemplar of bad design (though, if you're a bit arrogant and poncey, it's a clever mistake to pretend to make.) You do it to polarize the debate and filter your readership to the folks who are likely to agree with you.