You nailed it.

That's the opinion I heard from Gruber on The Talk Show podcast and it makes sense - that Jobs would've picked someone like Steven Levy if he really wanted to explain the inner workings of Apple and alternatively, Isaacson was perfect for a human interest puff piece.

All of the stuff that I wish Isaacson would've written about well - the years in the NeXT wilderness, lessons learned from Pixar, the inner workings of Apple from 97 on - are the things written about and examined in the exactly one place in the planet where it can help only Apple: the secretive internal executive training program known as Apple University, formed in 2008 and headed up by Joel Podolny, the former dean of Yale Business School. You didn't think someone that planned things at the scale that Jobs did would just have a succession program that stopped at Tim Cook taking over, did you?

Jobs' greatest creation wasn't any one product, it was Apple itself, a company engineered to innovate on a regular and ongoing basis for years to come.