> but surely running a business is one of those things that IS about money?

I'd disagree. Running a business is about developing systems to create and maintain resources, connections, and influence. Money is a symbolic representation of resources but by itself isn't a resource. Resources in my opinion, and experience, are a very small piece of the puzzle. In my experience connections have way more value than money. In my experience money attracts the worst kinds of folks to work with. My skills have created more value than money ever has.