Sales handing out Office365 discounts and trying to convince people that AWS and GCP is going to steal their data, judging by companies I worked for that used Azure.
Wasnt it true? Thas Amazon abused their AWS position and stole their competitors data, so thats why Germany's retail businesses are building their own Clouds
I worked on the volume licensing part of Microsoft years ago and deployments were stressful. They'd start at friday late like 8pm or so and go until 8am in the morning. Everyone was on a long call the entire time. I hated it.