The point is that companies with people who care and developed culture is expected to outperform companies where people just feel like they're mercenaries.

There is no question that companies with motivated employees who care about the success of the company and those he/she works with are more likely to outcompete companies that don't have same time.

Good companies mask the fact that yes, everyone is just a mercenary. It's easier to mask this fact when people work in person.