The EU's stance is primarily about e-waste, and secondarily about lower costs through competition. Having one standard does a good job of achieving both; lower costs through economies of scale, and less waste because when you get a new phone you don't need to replace all your accessories. It's not perfect but it is better than the alternatives.
Having one gate keeper (for example "Made for iPhone" USDx per device / cable) profiting off this isn't good and isn't conscionable from a public policy perspective; it would amount to a private benefit imposed tax.
