Next up: make "side loading" apps a thing.
Do it with these stipulations:
1. Make it easy, part of the normal flow. Not hidden in an obscure panel or behind three or four dialogues.
2. Make it non-scary (no negs from Apple saying you'll destroy your device or safety)
3. Make it so it isn't called something negative like "side loading", but a part of normal user behavior: "download app", "web install", etc.
4. Make it so that Apple can't degrade the app experience for these apps.
If y'all can accomplish that, all will be right with the world again.