You've interviewed at places that didn't require you to talk about yourself?
Just because Shopify might name it something specific, doesn't mean it's all that unique. Some companies hold this potion entirely on a first/second phone call, others might having an initial section of the interview dedicated to talking about yourself and your experience.
Not sure how this weeds out non-native or non-extroverted people, both of whom are very capable of talking about their experiences. It would be great if you wouldn't infantilize them.