I took a look at the PDF. It is a fair take on a pitch deck, but the underlying business must exist and be demonstrable. In other words, if it’s just a concept, you won’t get traction.
Here’s my input…
I think it’s very important to note here that investors generally use the following criteria roughly in order of priority when deciding how to invest:
1. Founders-experience, expertise, boldness, commmunication skills, trustworthiness, life balance, etc.
2. Market size-is the market big enough to support annual sales north of $10MM in 3 years? Is there room to compete?
3. Go to Market-is the path to the market, including product development cost and schedule, within the budget of the amount of money likely to be raised (or supported by non-dilutive contracts)? How do you know? Where is the analysis?
4. Uniqueness/Disruption/Timing and Value-is the technology and product sufficiently unique to get interest from new customers at a price they consider to be more than fair? Is it the right TIME for this product? How do you know?
5. Financials-beyond use of funds, what are the projected cash flow and income statements per the schedule for years 1 through 3? No revenue is usually a tough sell, so this needs to look really solid. How do you know?
6. Customer Interest-you need to have actual customer (or potential customer) feedback from beta tests, demonstrations, interviews, etc. Not just a few of these, but more like 25-30 of these.
7. Everything else…
