Properly operating/securing a web shop and developing a secure embedded device are two pretty different skill sets, and I'm quite impressed with the quality of their security team's research concerning the latter.
Of course they should be doing both, but there's an easy, pragmatic workaround until then: You can just buy their devices on Amazon. (This does somewhat increase the chance of supply chain attacks, but that's always present, and I believe Ledger devices support hardware attestation in addition to tamper protection.)