> The broken thing is that anyone can send any unsolicited traffic anywhere, making Cloudflare a requirement for hosting a website.
If a Cloudflare-like service is a required part of internet infrastructure, then each ISP and hosting provider should offer their own, equivalent service. By law, if necessary, if the economics don't work out otherwise. Because having a single company be the arbiter and monitor of who may visit any website is, well, bad.