Because I am also a human. I think I could still use the money (if anything, very few people want to be principled idiots who refuse $1m), and if I spent several years determined to understand it, perhaps it's worth spending some more to understand it fully. As I explained, it creates an atmosphere that prevents collaboration - it's incredibly hard to find anyone to talk about the problem with. Anyway, I am writing about my approach here, and I am about to write about it more. Still, people dismiss it outright.