Operating systems are often written in C or C++. Both of these share a formal memory model to provide a set of useful semantics for well-formed programs. For most code the choice to adhere to this model is the right one. In fact, in many cases it can be appropriate to pick more "heavyweight" constructs despite the fact that they can be a bit slower because they are easier to reason about. LLVM's libc used sequential consistency for its shared_ptr implementation for quite a while until it was updated to use a more efficient set of primitives.

On the flip side, sometimes it is not appropriate to use this memory model. Linux has its own because it predates the C(++)11 memory model. Other good reasons to use your own model can be if the standard one doesn't efficiently map to what you are trying to do on the hardware you're on, or if the operations you need to perform are not encoded in the standard. These kinds of things are actually quite common in operating systems, which is why most of them do not strictly conform: C11 has no concept if "this region of code runs with interrupts disabled" or "I need a full serializing barrier for device memory". Haiku chooses to do its own thing, which may or may not be appropriate for its use case. Coming in and claiming immediately that whatever it's doing must be bad is inappropriate and lacks context.