Waitlists are magic at destroying any chance of word-of-mouth helping spread a product.
“Hey Bob, try out this new Bard thing!”
“I can’t, there’s a wait list.”
“Never mind then, you can just use ChatGPT instead.”
PS: it doesn’t fill me with confidence that Azure enabled OpenAI to scale to 10M users in record time, but a GCP can’t even scrape together enough compute to avoid a wait list on something comparable to LLMs hobbyists now run on their phones.