99.9% of SD usage happens outside of Dreamstudio. The power of SD comes from using fine-tuned models, and dreamstudio doesn't allow that (For copyright reasons presumably). There are websites like happyaccidents that do allow using fine-tunes, because they are willing to shoulder the massive legal risk as smaller startups.

SD's primary business model was always intended to sign up corporate clients in a semi-LLM-consulting/support role for their open sourced models. Like Redhat in a way. And to succeed in that space, you need massive name recognition.

Clipdrop, also, at least.