The companies want their high "EBITDA service margins", which were 40+% and are now around 10%. Since they can't force Apple down, they are suffering, and planning to make up for it by raising service fees on their users.
The shame! The sorrow! Take pity on poor Verizon (whose "profit [in 2011Q3]" doubled during the last quarter, bolstered by customers attracted by its portfolio of iPhone and Android devices."; they sold 4.2 million iPhones in Q4). Remember sad AT&T ("profit [in Q3] of $3.6 billion", and 7.6 million iPhones). Lend support to Sprint, whose "bid to lure subscribers to its network is its unlimited data plan, which AT&T and Verizon no longer offer." “The iPhone helped AT&T reverse the tide and boosted Verizon’s portfolio. It is having a similar net-positive effect on Sprint as well.”
If only evil Apple hadn't come onto the scene and ruined the profit margins of the phone companies!