Super Bowl Ads on Twitter: Visualizing the Buzz (opens in new tab)

(hotspots.io)

57 pointshuangm14y ago11 comments

11 comments

It doesn't measure whether the tweet is positive v negative, which surely has a large impact.

I think the 'reach' figure is reaching as well, because I am guessing they just counted the number of followers the person who tweeted has, but of course, there is no way to know that every follower read that tweet.

ims14y ago

Funny you should mention it, I actually made an Android app that does basic sentiment analysis on tweets given a search term. Not very sophisticated, but it uses large corpuses assembled by text mining researchers.

Shameless plug: https://market.android.com/details?id=com.txtmine.txtminer

djb_hackernews14y ago

How accurate is it? (Recall, Precision etc)

I was under the impression tweets are near impossible to get right to a usable degree because of how short they are on top of the usual problems of sentiment analysis.

1 more reply

rrrazdan14y ago

Its just measuring the buzz, not if it's negative or positive. In any case people talking about your ad is a good thing. Even if they say bad things, it increases your brand recall. Reach is a reasonable proxy for comparison, if you assume that ratio of people who won't(or would) see the ad, to followers is pretty much the same across ads.

fvryan14y ago

Negative buzz was unlikely the goal of any of these ads. Depending on the brand it may matter more or less. Godaddy for instance has all the negative buzz they need.

fvryan14y ago

it's true, engagement is more important than reach.

jnorthrop14y ago

And once again the take-away message from this: Sex and fuzzy animals sell (see the H&M/David Beckham in his underwear and Coca-Cola Polar Bears and the tops spots).

sheldor14y ago

Oh Twitter, ad-free social network. We hardly knew ye ...

deserted14y ago

Acura is the big winner of this year's superbowl!

J3L240414y ago

Doesn't work on IE9. Have to wait til I get home. :(

j / k navigate · click thread line to collapse

11 comments

smiler14y ago

It doesn't measure whether the tweet is positive v negative, which surely has a large impact.

ims14y ago

Shameless plug: https://market.android.com/details?id=com.txtmine.txtminer

djb_hackernews14y ago

How accurate is it? (Recall, Precision etc)

I was under the impression tweets are near impossible to get right to a usable degree because of how short they are on top of the usual problems of sentiment analysis.

1 more reply

rrrazdan14y ago

fvryan14y ago

Negative buzz was unlikely the goal of any of these ads. Depending on the brand it may matter more or less. Godaddy for instance has all the negative buzz they need.

fvryan14y ago

it's true, engagement is more important than reach.

jnorthrop14y ago

And once again the take-away message from this: Sex and fuzzy animals sell (see the H&M/David Beckham in his underwear and Coca-Cola Polar Bears and the tops spots).

sheldor14y ago

Oh Twitter, ad-free social network. We hardly knew ye ...

deserted14y ago

Acura is the big winner of this year's superbowl!

J3L240414y ago

Doesn't work on IE9. Have to wait til I get home. :(

j / k navigate · click thread line to collapse