Sounds about right for my area too. Between the Maverick and the Bronco Sport Ford has managed to make a lot of bank off the Escape platform.

The new Ranger and its competition are not actually small trucks. They're the size of what the F150 used to be.

I'd love a Maverick for a weekend automobile for things like going to the countryside for the day, hiking, and picking things up at Home Depot, etc. for the money it seems like a pretty cool thing. I hope to buy a used one in a couple years.

If I was in a rural area and had to do serious things with it and haul then I wouldn't be in the market.

You can't just go to a Ford dealer and buy a Maverick yet. The only people that have them placed an order a year or more ago.

Wait until your local dealer has 20 of them parked next to their 1000 F150s before you decide on whether rural folks are going to buy them or not.

Louisiana swamps. They don't want to buy many SantaCruz's or Ridgelines, but as soon as you show them a Ford Maverick they are game.

Mostly driven by people who white-flighted out of the city and need something to pick up chicken feed and mulch.