iPhone scared the shit out of the phone market and today we have great phones from Samsung and Google which dominate the market. If everyone was trying to predict the smartphone market in 2007 they'd be talking about how Nokia missed the boat but excited to see their response (or Motorola/Sony/Blackberry etc). The market today won't necessarily be the market in 10yrs from now. It might be Google, they have a solid head start to be #2 and future #1, but who knows what will happen and whether that talent/advantage stays in Google.

It could just as easily be other companies we don't even consider serious players today.