undefined | Better HN

0 pointsipnon3y ago0 comments

DeepMind is going to stop making models to do MineCraft speedruns, and instead start making models to improve search results and ad click through rates.

0 comments

3 comments · 2 top-level

simple103y ago· 1 in thread

Lol. Makes sense. Any idea why they're queuing this up for a multiple announcement PR stunt? Seems a bit out of character for Google to tease out announcements like this.

My guess is they have a bigger announcement coming next week. Otherwise, it seems like a bad PR move... it positions Google as playing catchup in AI... which is accurate, but strange PR.

dougmwne3y ago

PR blitz because it's going to look good to investors. Google is killing the vanity projects and moonshots and rolling those resources into teams that aim to launch products in the next 6-12 months.

okdood643y ago

Bingo. This feels like Google is _trying to get serious_ about leveraging DeepMind to create better products right now (and generate more revenue) instead of: "Look at this robot play soccer. Cool, huh?"

j / k navigate · click thread line to collapse