The image hosting part is half the story, "having a community that was predominantly fun" was the other half. But they've gone out of their way to make sure the site's a hellscape shithole without adblocking with every possible action getting gamified. So ironically the only thing that's left of the original pretty great website is the image hosting part. EULA notwithstanding (because as much as people yell, NSFW makes up barely any of the front page content, so clearly the site's own community doesn't care whether it's there or not)