Here's a better approach - never, ever include a link unless it is important and cogent to the topic. Humorous or casual linking is just noise, and it can shroud actually useful links. We all can find information, so it isn't valuable linking to the definition of phrases or words, etc.

If you're referencing a study, link to the study. If you're citing a tweet, link to the tweet. Otherwise save spurious links as they add zero value and are a distraction and an unnecessary decoration making text less readable.

As an aside, I chuckled seeing the link to Atwood's "be a bigshot blogger" post where he recommended that people blog constantly about everything. For those who haven't kept track, that was a failure model. It made people basically give up on "blogs" because there was so much low value content, with people writing on a schedule rather than because they had actually interesting content. Now everyone just hopes that the rare useful post appears on a social news or media site.