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alagu
14y ago
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Data-driven: How many users are engaging with feature X, how much are they spending on item Y, how many users click button Z.
Behavioural Targeting: User "A" loves lot of "Strawberry crops" let me show him more of that.
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cbs
14y ago
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So the difference is making changes to optimize for a subset of users vs. optimizing for the aggregate?
alagu
OP
14y ago
Yes
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