It doesn't help that it allows others to push opinion pieces in media that build up memes against its products (I honestly believe it's non-trivial part of what killed Google+ - at some point someone believed at Google about it being "ghost town" and started making it more FB-like and pushing "new people to observe" at you, making it less and less usable).

The infamous "will kill your account on basis of unaccountable algorithm and you can't do anything about it" is another big issue when trying to get clients on GCP. I honestly find GCP to be the best cloud I can use when not going full hog on things like AWS-specific services, yet there's always the fear that Google will just kill the account, possibly shuttering the business.

Keep doing that long enough, and still be behind AWS by 4x, and you’ll get your plug pulled.

I think Google is more creative on the business side with GCP and is doing well in the market in a lot of ways. AWS does the circa 1985 “Hi, we’re IBM, fuck you” thing.

Azure doesn’t get the grief GCP does because MS service growth is driven by really complicated deals. Few of the types of people who post here understand it.