Could you elaborate? It sounds like you're trying to suggest that towing an RV is the only use for a truck? But then you mentioned worksite, and the Lightning is very well suited for that (says my next-door neighbor, who operates a small construction company, and is quite happy to be electrified and not spending $1500/month fueling a gas-powered half ton).
The rest of the year, a car or SUV would be more than sufficient. The point isn't that these people should not have a truck, the point is they do not need a truck and therefore the factors that influence their purchase are different than professionals that use the truck and bed often.
It's the same with anything - take kitchen knives for example. A professional is going to be looking for something very different than an amateur home cook.
The F-150 Lightning was billed as a jobsite, professional's truck. However, it's much better suited for the other type of truck buyer in the US.
> says my next-door neighbor, who operates a small construction company
He's probably not driving 2+ hours to a worksite out in the middle of no where, hoping there's a charging station in the next-door field.
The Lightning only gets a claimed 230 miles range after all... 320 with the extended battery with an unloaded bed. Your average F-150 boasts 700+ miles range, for comparison.
Glad it works for him - but the Lightning really isn't suited for that type of work.
The very definition of truthy. Sounds good, even without a shred of evidence to back it up.
> A professional is going to be looking for something very different than an amateur home cook.
I guess. The home cook might be inclined to buy an absurdly priced knife. The pro and competent home cooks both will reach for a basic Victorinox knife for everyday use.
> He's probably not driving 2+ hours to a worksite out in the middle of no where,
Most work trucks are driven around town. There's a niche for people who travel hundreds of miles in a day, but it's not the most common use case at all. The Lightning works great for >90% of all the usual things trucks get used for.
This is comical. It's not even a real dispute to assert most truck owners don't use any of the truck functions. Owning a truck in the US is more of a status symbol than anything.
> I guess. The home cook might be inclined to buy an absurdly priced knife. The pro and competent home cooks both will reach for a basic Victorinox knife for everyday use.
You unintentionally make my point again.
> Most work trucks are driven around town. There's a niche for people who travel hundreds of miles in a day, but it's not the most common use case at all.
For a work truck, loaded with gear and whatever in the back, the Lightning is objectively a poor choice. It's range is awful, and no working truck is going to acceptably sit at the local Walmart for 3 hours charging mid-day either.
The Lightning is for a very particular type of truck buyer - the ones that don't actually need a truck but want a truck.
There's nothing wrong with that... but recognizing there's different types of buyers and products in the market should not be controversial.
It's not your money. When you have to resort to telling people they don't need a specific product with no valid reasons other than your own subjective take, you've lost. This is why the lightning will die.
I want a good reason why I would pay more for this. And no, the slight gain in being "eco-friendly" doesn't do it for me. If I cared about that I wouldn't buy a truck whether it was EV or ICE because they're both far worse for the planet than a smaller vehicle or public transport.