The thought is this: we are not a society of cavemen or subsistence farmers. We're the richest society in our history by far, so all people should enjoy the fruits of such a society.
Let's say you develop a debilitating illness that robs you of your ability to produce income. Or, you have a loved one—a child—that is debilitated and will never participate in the normal "fair trade" society.
Society condemns them to a life of poverty and suffering because of their debilitation. Is that "fair" in the context of our economic surplus? If it is fair, how much more should our economic surplus be in order for these debilitated individuals to have a decent life? Will they never ever have a decent life and that's just what we decide for ourselves?
This is ultimately a moral question. Can we imagine or create a society that yields better standard of living outcomes regardless of that person's status or capability? Andrew Yang's UBI policy was essentially because he had a son with down syndrome.
If you had down syndrome, would you prefer the "fair trade" definition of fairness, or the "fair living" definition?