I agaree that the government contracts are a carrot, and broadly speaking supports the entire space industry. Im not debating that at all.
However, I do think there is a narrative difference between companies that that humm along doing the same thing eating eating their carrots, and a new one that beats them at their own game and steals all the carrots. The carrots have been there for decades, and then someone came along and radically shakes up the industry and it makes it jump forward. Thats exciting!
It is like when a chef tells the customer "I wont make what you ordered, But I will make something so much better you can't resist.
It is as if Lockeed were to tell the military I won't build the F-35 to your specs, but when you see it, you will want it more than what you designed.
This is exciting because it marks a transition of industry dynamics. Something changed, and it wasn't the carrots. SpaceX brought something new to the table in a 60 industry, and they deserve credit for that change. The government deserves credit too, but the dynamic is different than if it were year 1 of the space industry.