"Oh my God," said Stewart Baker, former assistant secretary of the Department of Homeland Security and before that the top lawyer at the National Security Agency. "That could allow people to imitate almost any company on the Net."
The point is that this was a small attack that affected a very small part of the company that they don't believe has any lasting implications to their business. You get an article with quotes like that from such a small attack, and it makes you raise an eyebrow.