Approximately every US news organization and Lebron James announced they weren't going to pay for checkmarks yesterday, so he announced a surprise twist where the top 10,000 famous people get free checkmarks.
…so he's now not charging people who can pay, while charging people less able to pay.
Though, the main problem is that Twitter is about as big in Japan as it is in the US, but Elon only thinks about US culture wars because his only friends are a few VCs and a retired postal worker crank named catturd2. So none of his new ideas are going to work there.