https://variety.com/2023/digital/news/twitter-business-month...
and of course all this means is that the organizations most likely to be able to afford it won't have to
The smart move would be silent on the policy change, pay, and support rival platforms as they can. Instead they will eventually pay and look like they lost.
The top 10,000 are getting exemptions and won't have to pay
https://variety.com/2023/digital/news/twitter-business-month...
It's wild hubris for twitter to try to invoice/penalize the very users and organizations that make twitter anything but insolvent. There should be money exchanged here, but it should be flowing generously and most importantly in the other direction.
I don't think the NYT is worried about "reach."
LOL they are desperate for reach. Incredibly so; have you not listen to any podcast by them? They are begging people to go to their site. They get a fraction of the organic traffic they used to and nearly everything is driven from other site like Twitter, Google News, Facebook, etc. The internet age has not been kind to classic news orgs.
Then why are they on Twitter?
(Note that I use discriminate in the literal sense, as a simple statement of fact.)
Also, how did you get a blue check before being able to buy one?