You can dim them, and provide a slow start to prevent the inrush current (which is like 10times more than nominal with tungsten resistance increasing due so high 2500K temps).
[1] https://news.mit.edu/2016/nanophotonic-incandescent-light-bu...
That is a fantastic point. If they can't revolutionizing lighting in 7 years, it will never happen. Oh, btw, LED was invented in 1962, but it only took about half a century for the commercial viability of high powered LED lighting to appear and begin to take over the lighting market in 2011.
That said ...
... LEDs involve finding materials which exhibit specific quantum behaviours which correspond to human visual acuity.
Photonic bulbs involve the much simpler blackbody radiation concepts of not only incandescent light bulbs but hundreds to thousands of millennia of previous experience with combustion-based lighting ... and, yes, the added twist of finding viable IR-reflective / visual-spectrum emissive materials.
The second problem seems more reasonably simpler. One would hope that progress might be occuring at a more rapid rate.
(There's a similar argument I've used to contrast nuclear fission, which was commercially exploited within two decades of first demonstration, and nuclear fusion, which coming on a century from its theoretical understanding remains not even experimentally demonstrable on a continuous, energy-positive basis, let alone in commercial application. Some problems are just hard.
Yes, there are thresholds and breakthroughs, and they do occur. But given a few decades of lived experience matching advertisement to delivery, as well as a stronger awareness of historical examples and trends, patterns do become evident.
And that said: I will keep an eye on this. It does have the advantages of being simple, based on very well-proved technology, and a reasonable extension of same.
I'd pattern the inner surface of the glass envelope with a cube texture - think of taking a cube and pressing a corner normally into a clay surface, then removing the cube. This pattern is a so-called corner reflector, and returns incident light to its source. Figure the cube indentations at about 0.5mm deep, close packed. I'd deposit a dielectric film reflector stack tuned to reflect most infrared radiation onto this surface.
This combination would transmit visible light, but would reflect IR directly back to the filament, reducing the amount of electrical power needed to maintain filament temperature. Glass textural molding and dielectric film deposition are mature technologies. I think this could readily triple incandescent lamp power efficiency, maybe even better.
