Someone has to take the hit with development. And that costs money.
>but the value of their devices to date just does not equal the price
Has the value in terms of price to features ever really been competitive? I got the MK3 soon after it was released and even then you could get an i3 clone for much cheaper that produced similar results. The Chinese clones didn’t have 3D printed parts either.
But now is the time Prusa is not price competitive?