The very same Disney Plus that lost 2.4M subscribers in Q1[0]?
That doesn't seem like "You could easily double the price" sort of performance. They still have plenty of subscribers, but they're not going "up and to the right" on the subscriber graph anymore.
It's hard to make the case that Disney is doing anything but "dropping flops on a public that doesn't want to see them."
[0]: https://techcrunch.com/2023/02/08/disney-q1-2023-earnings/